Riversdale Estate · Wine and ecommerce
Bringing the cellar-door feeling online
A stronger path from brand discovery to purchase helped the online store work harder.
2.4x
Store revenue, year on year
The challenge
An online store has to carry more than a product range. It needs to communicate the people and place behind a wine brand while making the next purchase simple.
The approach
The customer journey connected discovery, product choice and checkout. The vineyard and its people stayed visible throughout, giving the store a sense of place while making the route to purchase clear.
The result
Store revenue reached 2.4 times the previous year’s level. A stronger buying journey helped the online store do more for the brand.
