Riversands Wine · Wine and hospitality
Moving a regional wine brand up in search
Search visibility improved where a better position could help new customers discover the brand.
4
Page jump on Google
The challenge
For a regional brand, being visible in search can be the first step toward a visit, an enquiry or an order. Better rankings matter most when they connect to relevant customer intent.
The approach
The search plan focused on relevant customer questions, useful content and pages that are easy to find. Progress was measured against the searches most likely to introduce new people to the brand.
The result
Riversands moved four pages up on Google. That change created a better chance of being found at the moment a customer starts looking.
